WordPress is considered an excellent platform for budding entrepreneurs to create websites for their startup or small business. This content management service (CMS) is used by millions of business owners who live in every corner of the world. More than 400 million websites worldwide are powered by WordPress, including more than 100 million in the United States. WordPress sites around the world publish posts every 17 seconds. Most of the top one million websites in the world are powered by WordPress and related to business. These facts clearly show the significance of WordPress as a content management service for businesses of all sizes.
Simplicity, social media integration and the large number of theme options available are key reasons why startups and small businesses prefer WordPress. However, you need to keep several important facts in mind before you think about using WordPress for your business website.
1. The quality of themes.
Thousands of free and premium themes are available for those planning to create a WordPress-based website for their startup. However, you need to be careful in selecting a reliable theme from those available. The theme should be flexible and you need to
Successful product marketing is looking at products and services from the customer or user’s point of view. User-centered design optimizes products for how users need to use them, rather than forcing users to change their behavior to use a product.
An important variable that we can use to differentiate between users is gender. Research has provided evidence that there are inherited differences between the cognitive style of men and women — in other words, the way men and women think, perceive and remember information.
According to Simon Baron-Cohen, a professor of developmental psychopathology at the University of Cambridge, there are observable differences between how boys and girls behave at birth. While most female babies give most of their attention to social stimuli such as human faces and voices, the majority of boys pay most attention to non-social, spatial stimuli, such as the movement of a mobile hanging above a crib.
Throughout their lives, male and female individuals continue to manifest these early traits in more and more complex ways. A growing body of evidence suggests that males spontaneously systemize to a greater degree than females do, while females spontaneously empathize to a greater degree than males.
Q: What elements are absolutely essential for my company website?
A: Gabriel Shaoolian, founder and CEO of New York City-based digital agency Blue Fountain Media, offers the three must-dos for an effective website.
State your message concisely. Shaoolian cites the example of Zappos, whose website promises “fast, free shipping.” Three words (how’s that for concise?) that define company values. “A lot of e-commerce sites are selling something, but you don’t know what’s different about them,” he says.
Provide a call to action. Your homepage should allow customers to take immediate steps—request a quote, inquire about a product, make a purchase.
Integrate social media. Put “share” buttons on content-rich pages. “You don’t share CNN’s website,” Shaoolian says. “You share an article on CNN’s website. When CNN has a great article, I’m going to share that on Twitter, Facebook, Pinterest, LinkedIn, whatever.”
Navigating the Web gets easier by the day as corporate monitoring of our emails and browsing habits fine-tune the algorithms that serve us personalized ads and recommendations. But convenience comes at a cost. In the wrong hands, our personal information can be used against us, to discriminate on housing and health insurance, and overcharge on goods and services, among other risks.
“The Web is like the Wild West,” says Roxana Geambasu, a computer scientist at Columbia Engineering and the Data Science Institute. “There’s no oversight of how our data are being collected, exchanged and used.”
With computer scientists, Augustin Chaintreau and Daniel Hsu, and graduate students Mathias Lecuyer, Riley Spahn and Yannis Spiliopoulos, Geambasu has designed a second-generation tool for bringing transparency to the Web. It’s called Sunlight and builds on its predecessor, XRay, which linked ads shown to Gmail users with text in their emails, and recommendations on Amazon and YouTube with their shopping and viewing patterns. The researchers will present the new tool and a related study on Oct. 14 in Denver, at the Association for Computing Machinery’s annual conference on security.
Sunlight works at a wider scale than XRay, and more accurately matches user-tailored ads and recommendations
All know that, in this universe, the earth is the only planet that supports life. To our wonder, this terrestrial zone is now dominated by an excessive range of lifeless gadgets. Can you ever imagine a single day in your life without your smart phone or laptop or any of your favorite gadgets? If you forget to carry these things then everything will feel upside down! Yes, that is the kind of revolution that these devices have instilled in our life. This is the reason why the function of web designers have augmented intensely in this modern era. This is due to the technological expansion as it is resulting in the increase in devices.
In this modern era, websites are becoming very important to prove your business potential and your website can be viewed from any gadget ranging from a small device to the large desktop. There are many companies that involve in presenting web pages that fits the size of all types of devices. And, at that point, comes the compelling need of a “RESPONSIVE WEB DESIGN”.
A responsive website is one that helps business to create a striking user experience by
Do you know?
“What is Responsive Web Design?”
Smartphone & tablet adoption is hurriedly enhancing, therefore, the importance of mobile-friendly websites is also increasing.
Responsive Web Design is a term, whereby a designer develops Web sites in that manner which helps the web page to resizes or responds to the user’s computer screen resolution. Also, it makes your web page better-quality on every kind of screen (Desktop, phones and tablets). Moreover, it correctly fixes on the computer tablet screen and smart phones. This designing technique is called “responsive design”.
There are a huge number of diverse screen sizes across phones, desktops, tablets, game consoles, TVs. After using Responsive Web Designing, for web development, screen sizes will be changing, therefore, it’s important for you that your site can easily adapt to screen sizes.
Why Does Need Of Responsive Web Design?
• Fantastic Flexible
First and foremost thing for Responsive Web Design, it is like a fluid, the layout changes according to the size as well as capabilities of the devices such as mobile, desktop etc. Liquid spreads all over freely, like this, through Responsive Web Design sites respond to require of the users and & devices which they are using.
• Superb User Experience
It provides an excellent user familiarity
You can create long lasting impressions on the customers with the front end of your website. It has been proven that you can improve the experience level of users on your website with the expertly designed web pages. With exceptionally designed web pages your customers will take joy in viewing your website. Abu Dhabi Web Design Firm pays special attention on numerous website improvement factors when creating the websites. It tries to make outstanding visual features for the websites that can lead to better user interaction and conversion optimization.
Abu Dhabi Website Design can also focus on SEO parameters of the website to increase the website’s Google page ranking. When you work with the Web Design Company in Abu Dhabi the team of web designers at the firm makes sure that the design is optimized for your complete website. You can even talk to experienced team of the web design company to make sure every feature of the website is according to the specifications. With top class services of the company you can obtain the best quality website.
The websites designed by the Abu Dhabi Web Design Company will be the work of premium quality in which your customers will be able
This is a “THEMESBD.COM” better known on WordPress. We’ve made our name as a WordPress Developer Group, and it’s been our pleasure to share our knowledge about WordPress in both the online and offline in Bangladesh and Internationally. We’ve been working in web development since 2014. In the year since we started working as a freelancing WordPress Theme Developer. We are currently available for hire. We can create an attractive website that works smoothly for visitors and for anyone using the WordPress back-end. We optimize the theme to ensure speedy load times and we tighten the code so your theme won’t go berserk when you update WordPress. You can take a look at past custom WordPress sites in my online portfolio.
We are expert on the followings;
Custom field creation for each page/post, Custom Template creation, Dynamic page creation (like Image Gallary, Product Details, Notice Board etc.), Post, Media, Pages, Comments, Contact Form 7, Appearance (new theme installation, theme customization, new widgets creation and setup, dynamic menubar setup, edit), Plugins (New installation, edit), facebook like box setup, twitter fan page setup, slider setup as per requirements and all other about wordpress related.
2. WordPress Theme Develop:
HTML to WordPress theme develop, PSD to
An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your business is going to produce.
I recently sat down for a morning cup of coffee with a friend that wanted me to audit his company’s website. Its conversion numbers were extremely low and my friend was willing to make any necessary changes to improve those numbers. Here are six takeaways from our conversation that you can implement to improve your conversion rates.
1. Opt for a responsive design.
Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.
A responsive website design (RWD) adapts to fit any screen — desktops, laptops, smartphones and tablets — in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you
Conventional wisdom suggests that a “good” bounce rate (aka, the number of visitors who check out a single page on your site and then leave) falls between 30 to 50 percent. But if you ask me, anything over 25 to 30 percent represents an opportunity to reach more potential customers through the implementation of design and user-experience hacks that keep visitors on your pages longer.
Here are 12 to start with today:
1. Declutter your design.
This isn’t 1996. Geocities is dead. So if your site is still packed full of animated images, excess design features and other modern no-no’s, it’s time for a redesign. According to Tony Haile, the CEO of Chartbeat, you have just 15 seconds (or less) to convince new visitors to stay through the power of your site’s design alone.
Related: 25 Must-Have Free Fonts for Entrepreneurs and Designers
2. Cut your number of fonts.
One immediate signal to readers that your site — and, by extension, your company — is out-of-date? The number of fonts you’ve used. If you’ve got more than two or three on your homepage, trim them down to create a more modern look.
3. Try a larger font size.
On a related note, the size of your fonts may also be affecting your site’s
Making fact-based, data-driven design decisions (say that five times fast!) is the mantra of Google, and who better to emulate than the Big Kahuna itself, right? That being said, utilizing data for web design isn’t always as easy as it sounds. But did you know there’s a heap of scientific research from the brainiacs at academic powerhouses, such as Stanford, Princeton and Harvard and the like that can help you persuade people to buy your product? I know… it sounds heavy, but let me make it easy. Just read on.
Here you’ll find three ways to design utilizing brain science data that will persuade your users to act. I’ve found word-of-mouth consumer research studies, marketing studies on fluent and disfluent typography, and cost transparency research that can all be applied to your next web design project. My hope is that this will help guide you in the right direction, one smartypants design decision at a time.
The Science & UX Behind Reviews
What does PTSD research, persuasive design and writing online reviews all have in common? Well, not much… except for one little connection that I learned of after talking with Dr. Sarah Moore, a prestigious consumer researcher hailing from the University of Alberta, Canada.
Among the major tenets of web design, five include: appearance, usability, content, feature functionality, and standards compliance. An award-winning website must be visually-stunning, easy to navigate, seamless to use, without bugs, and filled with information worth consuming.
Throughout my career, I’ve worked with several designers to build dozens of different websites and noticed a few common things they did to produce work people raved about. Here are 5 of their best-kept secrets.
1. Utilize white space.
To audiences, a website should come across as sleek, sophisticated and user-friendly. Thus, you should intentionally and strategically utilize white space throughout your site to highlight key elements of each page and make the content pop.
White space, which refers to the blank spaces in and around various elements on the webpage, not only elicits a feeling of elegance and enhances your brand positioning but also, according to a study by Wichita State University, improves reading comprehension. A few other great websites that effectively use white space are Squarespace, Medium, and everyone’s favorite search engine.
As a result of this approach, you can cultivate a minimalist design aesthetic and showcase beautiful graphics, which your customers will love. Having a cluttered homepage may cause users to feel overwhelmed and confused, so
On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords.
Related: Why Modern SEO Requires Almost No Technical Expertise
While such an SEO-only strategy worked well 10 years ago, Google and other search engines have since come a long way. In particular, Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).
That said, totally abandoning SEO in favor of a UX-focused approach is misguided. While it is true that SEO and UX have become more and more complementary — and that designing for UX does often result in improved SEO — there are some UX elements that affect Google’s ability to crawl a website, and some areas in which they benefit each other.
Web designers would be wise to design for, and take both into, account, but focus on the user above all.
In April 2015, Google rolled out a mobile-friendly update that boosts the rankings of websites to make them legible and, most importantly, functional, on mobile devices. It is now absolutely necessary
A website is an essential business tool — and every business uses its site differently. Some use it to generate instant revenue through ecommerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.
There are several ways to increase your leads, sales and revenue without investing in a complete redesign and rebuild. Here are 10 hacks that you should consider trying — while simple, they can potentially help your business grow significantly.
1. Perform a conversion audit.
Are you positive your website is designed to convert traffic? The truth is, a lot of web design companies are great at creating appealing websites, but they aren’t conversion rate experts. Having a full-blown conversion audit performed is well worth the small out-of-pocket expense.
If you can identify problems and make changes to correct them prior to launching marketing campaigns it will reduce wasted advertising spend and give you a stronger base to begin with. You will always be split testing and optimizing — starting with a solid base will help you reach those desirable conversion numbers faster.
2. Use call tracking.
If you are using multiple
Run a Google search for conversion rate optimization, and you’ll get millions of pages offering advice on how you can get more customers with the same amount of traffic. Much of the advice will be the same: change your CTA buttons to green, make your copy benefits-focused, reduce clutter, etc.
It’s all good advice (except maybe for changing button colors), but there is one “hack” (if you want to call it that) many people miss.
By viewing your traffic segments and the conversion rates for each, you can focus your efforts on getting more visitors from the high-converting sources.
Let’s break it down.
Not All Traffic Is Equal
Once you graduate from the only-my-family-friends-and-Twitter-followers-know-my-site stage, you’ll have traffic from multiple sources. The bigger you become, the more sites there will be that point to you and send traffic your way. And here’s the thing: while all this traffic counts as “sessions” in Google Analytics, the visits are actually much more important than just a number. They can be grouped into segments to find which traffic sources convert best.
How to Find Which Traffic Segments Convert
So we have all these traffic segments. Now how do we actually see them? And even more important, how do we see
Whether you own a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your good SEO practices are getting people to visit your website, you’ve taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get visitors of your website to take the next step and become actual customers.
Getting conversions to really take off might be as simple as renovating your current website. There are hundreds of ways you can improve your website to entice customers to use it. Implement these insider secrets to get you started.
1. Less is more.
When it comes to overall design, the mantra is keep it simple. Some website platforms make it easy to cram in as many images, calls to action, navigation tabs, and forms as possible, but having so much on your website will only overwhelm your future customers. People visiting websites like a clear understanding of the site’s purpose and a designated path to navigate the content. It becomes very difficult for them to follow that path if your website is cluttered. Top bar navigation, a few relevant bullet points of information, striking colors,
For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work.
The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, are often overhauled every 3-5 years, but remain fairly static between updates. The overarching issue is these redesigns are often based purely on aesthetics, not analytical data or feedback from users, which means it’s impossible to determine if the new sites will outperform the old ones.
Thankfully, there’s a much better way to tackle product redesign, and it focuses on evolution, not revolution.
What is Evolutionary Redesign?
Evolutionary Redesign (ER) is the art and science of using strategic A/B testing to ensure your design updates lead to increases in conversions and revenue. This approach works best in scenarios where a brand itself is not broken, but its core digital product (e.g., application or website) needs to be improved.
You’re probably asking yourself, if ER is so great, why haven’t I heard more about it? The short answer is the revolutionary approach is sexier and more exciting. Digital products are often judged
Building a business is a journey we start on our own. Once our business begins to grow, it becomes too much for us to micro-manage every detail. Too many entrepreneurs try to be Superman and continue as a one-person show.
While we know what works best in our business, spending your time IN your business instead of working ON your business, keeps you and your company from growth. Opportunities pass us by because we’re bogged down with the day-to-day.
There are entrepreneurs who can see the roadblocks and opportunities that we cannot. Here are seven entrepreneurs who should be on your radar if you’re an author, speaker, coach or all of the above. This list is not meant to be a complete list of every area of your business, but it does cover the major areas.
1. Ken Dunn — publishing.
Ken’s journey to becoming an entrepreneur is unique. He started as an investigator for the Ottawa Police Department. After years of investigating everything from petty crime to murders, Ken was looking for a change. It just so happened his friend gave him the book, The Greatest Salesman in the World.
Ken was inspired by the book and had an opportunity to put the information to the
You just worked your ass off for the last 12 months.
Creating your product. Having samples made. Ordering 1 million of them because that’s the factory’s minimum.
You had someone in Indonesia create a slick logo for you. You set up your UPS account. You’ve rolled up your sleeves and you’re ready to get started on your ecommerce website.
Maybe you know a guy who’s nephew builds websites from his dorm. Or you read some article on how to build your own website in three easy steps. So now all you have to do is get the website built and you’re good to go, right?
Over the years, I have met too many entrepreneurs trying to build their own websites and too many entrepreneurs whining about the price to build a great website. And it bugs me.
Building a beautifully designed, fully capable website is no longer a luxury if you’re looking to launch or grow any ecommerce business in 2015. It’s a necessity.
Look, I get it. You’re a startup. You have a limited budget. You’re an entrepreneur willing to do things yourself. And that’s all very admirable. But if you’re launching an ecommerce business and you’re unwilling to invest in your website, then you’re better
You jumped on the digital bandwagon and created a website for your business and created a profile on every social platform known to man, yet your business is not attracting more customers. Does this scenario sound familiar? There’s a big chance that it’s not your brand that’s the problem, but the way you present it online. Your website could need a facelift.
“Visitors judge a website within a few seconds, and react based on elements such as the time it takes to load, the visual aspect and the ease of navigation,” says Nay Ayache, my company’s in-house WordPress expert. “An InspireMag article last year set that time limit to ten seconds, so everything has to be perfect.”
Take another look at your website and check if it has these five elements that drive audiences away.
1. Chaotic homepages
The homepage is the most important and most valuable piece of real estate on your website. A cluttered page will drive an audience away or confuse them. A website should be organized, with a clear focal point that allows the visitor to feel visually comfortable to explore all the pages. The navigation bar should be easy to find.
When it comes to pages, speed matters. Having a fast, responsive website that resizes to